Here at Snackology, Nerds Gummy Clusters often find themselves atop the snacking echelon. They’re a perfect candy. Nerds Juicy Gummy Clusters pretty much broke the Snack Score methodology when they debuted last year.
Nerds Gummy Clusters — the marriage of crunchy Nerds candy bits and a gummy core — are one of the biggest success stories we’ve seen in the world of snacking. Could the philosophy of adding Nerds to another iconic type of treat repeat that trick? How about cookies?
That’s what Mother’s x Nerds Sweet & Tangy Frosted Cookies are on a mission to crack.
“This is the kind of collaboration that gets your friends and family talking and reaching for the bag together,” Julia Witten, senior brand manager at Ferrero, said in the companies’s announcement. “Nerds has one of the most passionate and energetic fanbases, and Mother’s has spent over 100 years bringing imaginative frosted fun to treat time. When two beloved brands like these come together, the result is something wildly craveable and endlessly shareable.”
OK, you have my attention. Let’s see if Nerds and Mother’s frosted shortbread cookies go together ...
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When my daughter, who also loves Nerds and Nerds Gummy Clusters, saw that I had a package full of cookies with Nerds on them, her immediate response was, “How is this our life?!” I agree. Living in a household where your dad writes a newsletter about snacks is a weird life.
I love Mother’s Circus Animal Cookies. (Look, if Wegmans isn’t going to bring back their chocolate animal crackers, I gotta move on with a new favorite.) And it’s hard to compete with the simplicity of a box of Rainbow Nerds.
A traditional bag of Mother’s Circus Animal Cookies is already full of tiny cookies plastered in colorful candy bits. But swapping those sprinkles out for Nerds creates a different flavor combo.
“Swapping the classic Mother’s sprinkles for crunchy and tangy Nerds is just another way that we’re taking things to the next level,” Jenny Chen, senior brand manager, Nerds at Ferrara Candy Company, said. “This sweet crossover is something fans have dreamed about and we can’t wait to bring it to shelves this summer.”
The addition of Nerds to these cookies delivers a bigger candy crunch in addition to giving them a tangy pop that you wouldn’t get with a normal handful of frosted animal crackers.
Mother’s also ditched its standard white and pink colors, swapping them out for a vibrant blue and red that makes it clear that these cookies aren’t your, well, mother’s Mother’s cookies. They’re bolder and sweeter.
Mother’s x Nerds Sweet & Tangy Frosted Cookies are being pitched as a limited-edition item, currently available only at Walmart. I hope the response to these cookies convinces Ferrero to turn them into something that fans of Mother’s and Nerds can find in every cookie aisle for as long as they want to keep snacking on them.
The Omnicosm founder. Snackology, Popculturology and The Cold Open writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
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