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Cinnamon Toast Crunch has taken over the world of snacks.
What was once a simple cereal is now available in not only several variations — Cinnamon Toast Crunch Waffles, Cinnamon Toast Crunch Loaded, Cinnamon Toast Crunch Minis — but in other kinds of food. There’s Cinnamon Toast Crunch bacon. If you’re lucky, maybe you’ll get your hands on Cinnamon Toast Crunch cereal that’s been flavored like Totino’s Pizza.
While I’m still waiting to hear if I’m a winner in the raffle for a box of the Totino’s Pizza variety of Cinnamon Toast Crunch, I was able to easily acquire a bag of Hersey’s Kisses Cinnamon Toast Crunch.
I don’t often review Hersey’s Kisses here at Snackology. They’re kind of a basic candy, and even when they do something interesting, it’s pretty much always a variation of basic chocolate or white chocolate. (I’m old enough to remember when a white chocolate Kiss was a Hug.) But I couldn’t pass up this new Cinnamon Toast Crunch version of the tiny candy.
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Where I found it
I was able to order the Cinnamon Toast Crunch Kisses from Target’s website.
What I paid
This 9 oz. bag was $5.49.
My thoughts
I’m a fan of Cinnamon Toast Crunch. We have the cereal at our house. (I also enjoyed it as part of Kelce Mix, a cereal I feel so much better enjoying now that the Chiefs have lost the Super Bowl.) As probably the most gimmicky version of Kisses that I’ve come across, I was hopeful that they would be a hit.
Upon opening the bag (which is allegedly “sharing” size), the scent of Cinnamon Toast Crunch is unmistakeable. The food scientists at Hersey’s absolutely nailed this part of the collab.
Unwrapping an individual Kiss continued the experience of seeing a piece of candy but smelling this specific cereal.
I’m not surprised that they went with white chocolate for the Cinnamon Toast Crunch Kisses. Milk chocolate would have overpowered the iconic cereal taste. The combo that Hersey went with almost perfectly balances the white chocolate flavor with the Cinnamon Toast Crunch flavor. Honestly, I wish they had gone a bit harder when it came to pumping up the latter. Hit me with that Cinnamon Toast Crunch experience, Hershey.
There are also tiny “graham flavored bits” in these Kisses. They could be a touch crunchier, but they do a decent job of adding to the texture of your classic Hersey’s Kiss.
Final verdict: BUY
The Cinnamon Toast Crunch Kisses appear to be widely available, but I’m not sure for how long. They’re a limited item, and they’re already sold out on Hershey’s website. Knowing how popular this cereal brand is (and how other Cinnamon Toast Crunch items have been), don’t pass these Kisses up if you see them on the shelf. I had to put the bag away in the cupboard to prevent myself from housing them in one night.
Snackology is written and produced by Bill Kuchman. Copyediting by Tim Kuchman.
The Omnicosm founder. Snackology, Popculturology and The Cold Open writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.