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To celebrate the 30th anniversary of Pokémon, the company behind the collectible creatures teamed up with Target to release a bunch of new items. If you were lucky enough to time your visit to a Target store or its website right on Sunday, you possibly could’ve gone home with Pokémon-inspired clothes, toys, puzzles or food. (Based on the fact that the coveted Kanto Starter Jackets are selling for $300 one the secondary market, I’m gonna guess most people didn’t go home with what they wanted.)
I got a box of Pop-Tarts Pokémon Frosted Vanilla Cupcake from Target’s website.
Unlike the Pokémon Pop-Tarts that came out back in the original heyday of the franchise, the new flavor is just the Frosted Vanilla Cupcake Pop-Tarts that originally debuted back in 2000. Sure, they’ve added rainbow sprinkles, but these sprinkles aren’t even Pokémon-shaped like the original ones. Like a lot of the non-fruit Pop-Tarts, these Frosted Vanilla Cupcake ones desperately need more filling to stave off the dryness you get when the interior of a Pop-Tart doesn’t have the oomph to counterbalance the pastry outside.
If you see both the Pokémon Frosted Vanilla Cupcake Pop-Tarts and the Star-Spangled Blueberry Pop-Tarts on a store shelf, absolutely go for the latter.
The Omnicosm founder. Snackology, Popculturology and The Cold Open writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
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