Great source material. Fantastic casting. But a script that wildly missed the mark. PLUS: Comcast spins off NBCUniversal, Sam Altman biopic rescued, and Olivia Rodrigo gets her own Lego lineup.
It’s already been a busy summer for Oreo, but America’s favorite cookie isn’t ready to rest on the success of its Firecracker Pop cookies and purple-hued crossover with BTS. After a decade-long absence, Oreo Cinnamon Bun Cookies are hitting shelves starting July 6.
Oreo describes this flavor as a “bakery-inspired twist on a fan favorite,” promising “the comforting taste of a freshly baked cinnamon bun in Oreo Cookie form.”
Who doesn’t love a cinnamon bun? And who wouldn’t love an Oreo that tastes like a cinnamon bun?
Welcome to Snackology!
This publication is a free newsletter, but it’s fueled by readers like you. Support independent news, reviews and more for just $5 a month.
When you bite into a cinnamon roll, there are three things you expect: A flaky pastry that’s likely to make a mess, hidden pockets of cinnamon and a ridiculous drizzling of sugary frosting.
The Cinnamon Bun Oreo doesn’t quite live up to that experience.
This is one of those impossible-to-recreate Oreo flavors. So much of eating a cinnamon bun is about the textural experience. The flavors play off each other. There’s a knowledge that each bite, leading you from the outer spirals to the treat’s inner core, is going to get sweeter and sweeter — but the end is getting closer as you do.
An Oreo bite is everything at once. All the flavors of a cinnamon roll have been distilled down and merged together.
The weird part of the Cinnamon Roll Oreo is that Oreo could have separated the elements of a cinnamon roll a bit more. A cinnamon cookie and a frosting-flavored creme. (Would that just be normal Oreo creme?) But while Oreo went with cinnamon cookies, they paired them with cinnamon bun-flavored creme.
Don’t get me wrong, the Cinnamon Bun Oreo is a good cookie. I’ll keep eating them. But this feels like a real missed opportunity to create something a bit more elevated.
The Omnicosm founder. Snackology, Popculturology and The Cold Open writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
Bluesky
Instagram
