Thanks to Reese’s Puffs PB+J, peanut butter and jelly isn’t just for lunch
The success of Reese’s PB+J Cups inspired General Mills to give the beloved cereal a strawberry twist.
A quick review of the cereal formerly known as Apple Pie Toast Crunch.
The product: Cinnamon Toast Crunch Apple
The cost: $5.59

It’s impossible to screw up a Cinnamon Toast Crunch flavor. Well, almost impossible. We did get Cinnamon Toast Crunch Root Beer Float earlier this year, so you can fly too close to the cereal sun. But when it comes to Cinnamon Toast Crunch Apple, General Mills already knew it had a hit on its hands.
The cereal began its life as Apple Pie Toast Crunch, occasionally returning to shelves as a limited-edition batch of Cinnamon Toast Crunch. Rebranded as Cinnamon Toast Crunch Apple, this one is now a permanent member of the CTC family.
Which is stellar news, since Cinnamon Toast Crunch Apple is a fantastic cereal. It has the perfect level of apple-ness — not always an easy feat as we saw with the Apple Crumble Frosty Fusion — which blends perfectly with the cereal’s classic cinnamon-y goodness. I love it. Our daughter loves it. This one is a hit. Is it actually the best flavor of Cinnamon Toast Crunch?
Snackology is a publication of The Omnicosm.
Issue No. 299
Snackology is written and produced by Bill Kuchman.
Copyediting by Tim Kuchman.
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