Hershey’s Creme Bars add a touch of luxury to the classic chocolate bar
I didn’t realize until now that there should be more coffee-inspired chocolate bars.
‘Brand New Day’ is just shy of passing the once-unbreakable domestic record by ‘Star Wars: The Force Awakens.’
Hello! Welcome to The Box Office Report for the weekend of Sept. 11-13, 2026.
Weekend gross: $30M
Total domestic gross: $30M
Last weekend: New release
Percent drop: NA
After six straight weekends of Spider-Man: Brand New Day holding the No. 1 spot, Practical Magic 2 has ended Spidey’s spell. The legacy sequel grossed an impressive $30 million, returning to the top of the box office for the first time since the original film premiered almost three decades ago with $13.1 million.
Weekend gross: $8.4M
Total domestic gross: $935.2M
Last weekend: 1st
Percent drop: 54
This could change when the official numbers come in on Monday, but it looks like Spider-Man: Brand New Day wrapped up its seventh weekend in theaters just shy of passing Star Wars: The Force Awakens’s $936.7 million domestic record.
This is gonna sound crazy, but Brand New Day, despite being on the verge of cracking what I thought was an unbeatable record, has kind of lost steam over the last few weekends. It looked like the fourth Tom Holland Spider-Man movie was going to blow past The Force Awakens and become the first film to gross $1 billion in North America, but that seems like a tall order now that Brand New Day is turning in sub-$10 million weekends.
Love what you’re reading? You might also enjoy Snackology, a deep-dive into the world of snacks, fast food and limited-edition treats. Already a subscriber? Update your settings to add Snackology to your inbox.
Weekend gross: $7.4M
Total domestic gross: $600.5M
Last weekend: 2nd
Percent drop: 43
Speaking of Spider-Man: Brand New Day’s current momentum, there’s a good chance we might see The Odyssey jump ahead of Brand New Day over the next weekend or two. Only a million bucks separated The Odyssey and Spider-Man this weekend, and the Christopher Nolan film has never fallen more than 43 percent weekend to weekend.
The Odyssey clinched its own major milestone this weekend, becoming Nolan’s first movie to pass $600 million in North America.
Weekend gross: $6.4M
Total domestic gross: $6.4M
Last weekend: New release
Percent drop: NA
I’m sorry, how did we end up with Runner and The Runner both premiering in September 2026? If you’re trying to tell them apart, Runner is the one that actually opened in theaters and stars Alan Ritchson and Owen Wilson, while The Runner is streaming on Prime Video and got everyone asking how Gal Gadot somehow stumbled into an acting career.
Weekend gross: $6.2M
Total domestic gross: $47.8M
Last weekend: 3rd
Percent drop: 48
Coyote vs. Acme is still in the top five! Ketchup Entertainment paid $50 million to acquire the film that David Zaslav and Warner Bros. Discovery desperately wanted to kill in exchange for a tax write-off, and the hybrid live-action/animated film is about to pass that mark at the domestic box office.
The Coyote vs. Acme steelbook is also up for preorder. This is one you definitely should add to your physical media collection.
Box office numbers via The Numbers and Box Office Mojo based on Sunday estimates.
Popculturology is a publication of The Omnicosm.
Issue No. 493
Popculturology is written and produced by Bill Kuchman.
Copyediting by Tim Kuchman.
Get the full The Omnicosm experience. Add Snackology and The Cold Open to your subscription via your account settings.
Love reading Snackology, Popculturology and The Cold Open? Get the entire family of newsletters from The Omnicosm in your inbox.