Doomsday is coming. And it’s going to be coated in chocolate and a candy shell.
With Avengers: Doomsday less than two months away, M&M’s x Marvel Packs are now hitting stores. The packs feature the M&M’s spokescandies as seven different Marvel heroes ... and one key Marvel villain.
“M&M’s and Marvel fans share an unmatched passion for connecting through fun, characters and storytelling, and we are thrilled to bring this global collaboration to the U.S. with exciting new, and delicious, experiences,” Maria Urista, vice president of chocolate marketing at Mars Snacking, said in the company’s announcement. “From limited-edition character mash-up packs in the candy aisle to exclusive comic books and sweepstakes, we’re giving fans across the country thrilling new ways to assemble, connect and celebrate the fandoms they love, while enjoying their favorite candy, in a way only our two brands can.”
This weekend is the fourth anniversary of Popculturology relaunching as a newsletter. The Omnicosm wouldn’t exist without Popculturology, so I’m offering a whopping 40 percent off yearly The Omnicosm+ subscriptions in honor of this anniversary.
When we got Marvel Oreo Stuf of Legends Cookies at the beginning of the year, I was reminded of how odd it sometimes is to really think about how widespread these Marvel characters have become. When the MCU launched, it wasn’t supposed to work. And before that, so many of these characters — despite being popular among Marvel fans — were fringe characters to the general public. At best.
And now we’re getting M&M’s packaging featuring Red Guardian.
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What they cost
These are just normal bags of M&M’s with special packaging, so expect regular pricing across the M&M’s x Marvel Packs promotion.
While the M&M’s x Marvel Packs featured in this edition of Snackology are mostly Milk Chocolate and Peanut Butter, the promotion does includes other flavor like M&M’s Minis and Crispy M&M’s.
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The M&M’s x Marvel Packs crossover features seven heroes and one villain. Yellow somehow landed the role of Doctor Doom, putting the goofier of the two main M&M’s spokescandies into Avengers: Doomsday’s central role.
Yellow also auditioned to play Wolverine, but Snackology didn’t get a package of M&M’s with that combo.
Red as Deadpool. / Snackology
It makes sense that Yellow is Wolverine for the M&M’s x Marvel Packs, since Red is in line to play Deadpool.
I'm a huge fan of the She-Hulk TV show, and I wish we were getting more of Tatiana Maslany as the character in the MCU. Disney and Mars seem to know what they’re doing by pairing Green — the M&M mascot that folks like Tucker Carlson are super angry that they’re attracted to — with She-Hulk.
Brown as Yelena. / Snackology
M&M’s x Marvel Packs are obviously trying to set up Avengers: Doomsday, a movie where Florence Pugh’s Yelena is a major character, but it’s still wild to me to see “Yelena” just written on this bag. I love whenever Pugh has popped up in the MCU, but this is a ton of faith put into her character without the “Black Widow” branding. This isn’t small potatoes, folks.
Orange as Red Guardian. / Snackology
Even weirder is the Orange M&M auditioning to play Red Guardian. Good for David Harbour, getting his own M&M’s bag.
Blue as Daredevil. / Snackology
The M&M’s x Marvel Packs take a turn now, with the final two characters not seemingly being part of Avengers: Doomsday. The Blue M&M is auditioning to play Daredevil. Despite being in a Disney+ show, Daredevil is not in Doomsday. At least not according to anything we’ve been told. Not the Charlie Cox version. And definitely not the Ben Affleck version. (Although, I wouldn’t be shocked if we got Affleck’s Daredevil in Avengers: Secret Wars.)
Purple as Elektra. / Snackology
I also haven’t heard anything about Elektra being in Avengers: Doomsday. Jennifer Garner reprised the role she originated in the 2003 movie in Deadpool & Wolverine. Would I be surprised if she showed up in either of the next two Avengers movies? Nope. But seeing Purple audition to play Elektra feels extremely random here.
The Omnicosm founder. Snackology, Popculturology and The Cold Open writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
