Hostess Peeps Cupcakes are the perfect springtime crossover
From the wrappers to the icing to the marshmallow filling, Hostess and Peeps nailed every element of ‘this deliciously nostalgic mashup.’
The $46M opening weekend for ‘Hoppers’ further drives home the divide between Pixar’s sequels and new projects.
Hello! Welcome to The Box Office Report for the weekend of March 6-8, 2026.
Weekend gross: $46M
Total domestic gross: $46M
Last weekend: New release
Percent drop: NA
Pixar can breathe the slightest sigh of relief now that Hoppers has opened with a $46 million weekend in North America. It’s the best opening weekend for a Pixar movie based on an original concept since Coco premiered back in 2017 with a $50.8 million first frame. (It’s also my favorite Pixar movie since Toy Story 4.)
Over the course of the almost decade since Coco opened, Pixar has weathered a pandemic, a straight-to-streaming strategy from Disney that diluted the brand with moviegoers while still finding hits with a handful of sequels (Incredibles 2 with a $186.7 million opener, Toy Story 4 with a $120.9 million opener and Inside Out 2 with a $154.2 million opener).
Is a $46 million opening weekend for Hoppers good enough for the studio to keep trying to tell original stories? Of the four announced projects that Pixar has coming up, three of them are sequels (Toy Story 5, Incredibles 3 and Coco 2) while Gatto is the only original project on the docket.
There was a time when Pixar had sketched out a one-for-one strategy, releasing an original project for every sequel it was working on. If that ratio has shifted to three sequels for every one original film, I guess it’s a sound business decision as long as those sequels keep grossing $400 million or more in North America.

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Weekend gross: $17.3M
Total domestic gross: $93.4M
Last weekend: 1st
Percent drop: 73
Speaking of sequels, after setting a new franchise high mark with a $63.6 million debut last weekend, Scream 7 suffered a pretty devastating 73 percent drop this weekend.
I guess the silver lining is that Scream 7 is less than $7 million away from joining Scream VI ($108.4 million), the original Scream ($103 million) and Scream 2 ($101.4 million) as only films in the series to have cracked the $100 million barrier. As long as Scream 7 doesn’t fall 73 percent again next week, it should soon become the biggest domestic hit of the Scream franchise.
Weekend gross: $7.3M
Total domestic gross: $7.3M
Last weekend: New release
Percent drop: NA
While critics didn’t seem to enjoy The Bride! (it sits at 59 percent on Rotten Tomatoes), an audience score of 73 percent allegedly means that moviegoers did like the Maggie Gyllenhaal-directed film. Unfortunately for The Bride!, that audience wasn’t big enough, and the film failed to come to life. Its $7.3 million opening weekend barely stayed ahead of GOAT during the animated film’s fourth weekend in theaters.
Weekend gross: $6.6M
Total domestic gross: $93.8M
Last weekend: 2nd
Percent drop: 45
GOAT is getting close to breaking $100 million in North America and should be able to find the remaining $6 million or so over the next few weeks.
Weekend gross: $3.8M
Total domestic gross: $78.8M
Last weekend: 3rd
Percent drop: 44
“Wuthering Heights” really rode that Valentine’s weekend window, didn’t it? The Emerald Fennell film’s $45.8 million opening weekend wound up doing the bulk of the box office work before “Wuthering Heights” wound up falling 57 percent, 53 percent and 44 percent in the three weekends since its premiere.
Box office numbers via Box Office Mojo based on Sunday estimates.

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Issue No. 426
Popculturology is written and produced by Bill Kuchman.
Copyediting by Tim Kuchman.
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