We’re somehow two thirds through January, and Snackology has yet to do a Taco Bell review in 2026. That changes right now. You’re about to dig into the BIGGEST Taco Bell review in Snackology history.
The fast food chain launched its Luxe Value Menu for Taco Bell Rewards Members last week, and the entire ten-item lineup is set to become available for everyone this Thursday. Taco Bell’s revamped value menu picks up where its Cravings Menu left off, with every single item available to be purchased for your eating pleasure for less than three bucks a piece.
“At Taco Bell, value has always been about delivering more — more flavor, more abundance, more options, more excitement,” Luis Restrepo, Taco Bell’s chief marketing office said. “The Luxe Value Menu was built on one ambition: to defy expectations of what value can be. Through extensive fan testing and bold innovation, we created menu items that deliver an elevated experience at an accessible price point. This isn’t just a menu refresh, it’s a new standard for value at Taco Bell and across the industry.”
The Luxe Menu seems to have something for every taste and mood. Chips, tacos, burritos, meals — even churros! Five of the menu’s offerings are new, while the other five are returning items. So pour yourself a champagne flute of crisp Mountain Dew Baja Blast, and let’s dive into the Luxe Value Menu.
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Taco Bell has built this value menu so that every item is priced under three bucks, with the Cheesy Roll Up being the cheapest item at $1.19 up to the Avocado Ranch Chicken Stacker at $2.99. (You can buy the entire Luxe Value Menu lineup for $21.50 — only a dollar-fifty more than an entire Mountain Dew Baja Blast Pie would’ve set you back.)
My thoughts
Taco Bell put a ton of thought into the rollout of the Luxe Value Menu, even breaking the ten items up into three courses: Starters, Mains and Dessert.
Starters
Cheesy Roll Up
This was somehow the first time I’ve ever had a Cheesy Roll Up at Taco Bell. Is there a more no-frills item on the chain’s menu than this one? Melted mozzarella, pepperjack and cheddar cheese inside a rolled-up tortilla. Hard to go wrong here.
Snack score
🍪🍪🍪 (3 out of 5 cookies)
Chips & Nacho Supreme Dip
Sometimes you don’t want a ton of dip for your chips. The Nacho Supreme Dip is the perfect amount to go with a handful of tortilla chips, layering Taco Bell’s classic beef, refried beans, nacho cheese sauce, sour cream, pico de gallo and cheeses.
Snack score
🍪🍪🍪🍪 (4 out of 5 cookies)
Mini Taco Salad
How cute is the Mini Taco Salad? This was one of the items on the Luxe Value Menu that I was most looking forward to — and it didn’t disappoint. It has a bit more zing to it than the Nacho Supreme Dip thanks to the addition of Chipotle sauce. Did I take a giant bite out of one side of the Mini Taco Salad? You better believe I did.
Snack score
🍪🍪🍪🍪 (4 out of 5 cookies)
Mains
Spicy Potato Soft Taco
The Spicy Potato Soft Taco has been around for awhile, and despite its pretty basic nature, this is an item that I’ve occasionally added to order when I needed one more thing or if I had a reward to use. (What’s the best way to maximize those rewards? Is it cinnamon twists?) I enjoy the Spicy Potato Soft Taco as a counterbalance to Taco Bell’s ground beef offerings.
Snack score
🍪🍪🍪🍪 (4 out of 5 cookies)
Cheesy Bean and Rice Burrito
The Cheesy Bean and Rice Burrito is another vegetarian option on the Luxe Value Menu, but this one just doesn’t have enough variety of texture to be something that I would order again. Flavors were good, but the Cheesy Bean and Rice Burrito falls victim to the tendency of some Taco Bell burritos to get floppy fast.
Snack score
🍪🍪 (2 out of 5 cookies)
3 Cheese Chicken Flatbread Melt
The 3 Cheese Chicken Flatbread Melt was probably the biggest surprise for me on the Luxe Value Menu. Not only had I not had this one before, I don’t often cross paths with Taco Bell’s flatbread options. It might be hard to believe, but the 3 Cheese Chicken Flatbread Melt was a lighter stop going through the 10-item Luxe Value Menu thanks to the all-white-meat chicken.
Snack score
🍪🍪🍪🍪 (4 out of 5 cookies)
Beefy Potato Loaded Griller
Potatoes make their second appearance on the Luxe Value Menu with the Beefy Potato Loaded Griller. This is a new item for Taco Bell, and I probably should look into what makes a “griller” different from a burrito. Whatever the difference, having potatoes in this item added a good amount of heft.
Snack score
🍪🍪🍪 (3 out of 5 cookies)
Avocado Ranch Chicken Stacker
Another new item at Taco Bell, the Avocado Ranch Chicken Stacker also boasts all-white-meat chicken. At $2.99, it’s the most expensive item on the Luxe Value Menu, but it makes good on the 20-cent premium over the next priciest item. The Avocado Ranch Chicken Stacker is the closest you can get to a Crunchwrap on the Luxe Value Menu. This one is missing the crunchy tortilla core of a Crunchwrap, but you’d almost forget that omission thanks to the multiple layers of tortilla.
Snack score
🍪🍪🍪🍪 (4 out of 5 cookies)
Cheesy Double Beef Burrito
Some of Taco Bell’s burritos have been absolutely hitting for me lately. I named the Flamin’ Hot Grilled Cheese Burrito my pick for Best New Fast Food Item of 2025. And I gotta say that the Cheesy Double Beef Burrito is the best all-around option on the new Luxe Value Menu. Those fiesta strips really do a ton of work when it comes to giving a Taco Bell burrito just the right level of crunch.
Snack score
🍪🍪🍪🍪🍪 (5 out of 5 cookies)
Dessert
Salted Caramel Churros
The good news? Churros are back at Taco Bell. The bad news? The Salted Caramel Churros are the only item in the Luxe Value Menu lineup that’s listed as being available for a limited time. I wish Taco Bell would keep churros around as a regular menu item. They’re a fun addition to the menu, and the chain could really use a sweet dessert option beyond the freezes. (I did my best to explain the Choco Taco to my daughter over the weekend.)
Between the Salted Caramel Churros and the Birthday Cake Churros last February, Taco Bell is averaging one churro option per year. We need to get that number up. Like with those Birthday Cake Churros, though, I still wish Taco Bell would include some frosting for dipping with the Salted Caramel Churros.
Snack score
🍪🍪🍪🍪🍪 (5 out of 5 cookies)
The Luxe Value Menu lineup was provided to Snackology for this independent review.
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Snackology is written and produced by Bill Kuchman. Copyediting by Tim Kuchman.
The Omnicosm founder. Popculturology, Deep SNL Thoughts and Snackology writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
