Spooky? Scary? Spicy? Are you afraid of Cheetos Sweet Phantom Heat Puffs?
Cheetos and Blumhouse have partnered to deliver the Flavor of Fear this Halloween.
‘One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,’ the pop star said.
I love Mountain Dew Baja Blast. The iconic soda, which began its life as a Taco Bell exclusive, has been heavily covered in Snackology. I recently got to taste Mountain Dew Baja Leo Zero Sugar. I was there when Mountain Dew Baja Midnight launched. I’ve included Baja Blast in my rankings of all the Zero Sugar variants I had in our home. And I absolutely tracked down the absurd Mountain Dew Baja Blast Pie.
The news that Olivia Rodrigo is a Baja Blast fan is already exciting enough. (I’ll never not listen to “my way” when it pops on the radio.) The news that Rodrigo has partnered with Taco Bell to launch You Seem Pretty Pink for a Baja Blast is even more exciting.
“One of my favorite drinks ever is a Mountain Dew Baja Blast, so I genuinely cannot believe You Seem Pretty Pink for a Baja Blast is real,” Rodrigo said in Taco Bell’s announcement of the collab.
You Seem Pretty Pink for a Baja Blast, which the restaurant says is “Baja Blast’s signature tropical lime flavor with refreshing pink lemonade notes,” will roll out in a few phases. As Rodrigo mentioned, it’ll first go live on Aug. 29 at Live Más Cafés. It’ll then go national for a limited time on Sept. 24. Live Más Cafés will get a You Seem Pretty Pink for a Baja Blast Freeze version of the soda on that day too.

“The best partnerships create something fans didn’t see coming. That’s what we’ve always aimed to do with Taco Bell,” PepsiCo exec Scott Finlow said in the company’s announcement. “Supporting Taco Bell’s collaboration with Olivia Rodrigo gave us the opportunity to transform the iconic tropical lime flavor of Mountain Dew Baja Blast into a bold expression of her creativity, delivering a fresh experience fans could get excited about.”
Are you lucky enough to live by a Live Más Café? I’m going to have to wait until You Seem Pretty Pink for a Baja Blast goes nationwide in September to try this collab. Could I go on a road trip and visit a Live Más Café? I do have my driver’s license ...
Snackology is a publication of The Omnicosm.
Issue No. 311
Snackology is written and produced by Bill Kuchman.
Copyediting by Tim Kuchman.
Get the full The Omnicosm experience. Add Popculturology and The Cold Open to your subscription via your account settings.
Love reading Snackology, Popculturology and The Cold Open? Get the entire family of newsletters from The Omnicosm in your inbox.