McDonald’s introduces its biggest and boldest burger, MLB has a (Baja) Blast

Baseball is a game of rules. A game of tradition. A game of honor. (You better not celebrate hitting a massive home run.) Which is why it makes perfect sense that MLB and PepsiCo announced last week that Mountain Dew Baja Blast is now the official soft drink of the 2026 season.

“Mountain Dew Baja Blast brings the same electrifying energy to baseball that fans feel with every sip of our tropical citrus soda — whether it’s at first pitch, during a seventh inning stretch, or in the middle of a late game rally,” PepsiCo exec Mark Kirkham said in the announcement of the partnership. “As the official soft drink sponsor of MLB, we’re excited to fuel fans’ passion for the game all season long.”

Back to that “you better not celebrate hitting a massive home run” bit for a second. During the season of Baja Blast, “Mountain Dew will roll out a season-long promotion tied to the biggest home runs in the game. The ‘Get a Baja for a Blast’ program will turn long-distance home runs into product rewards,” with more details to come.

Some old-school pitcher is absolutely going to throw at a batter after he chugs a Baja Blast to celebrate a grand slam.

But I need Baja Blast to part of baseball’s celebrations.

Dodgers players better be dumping vats of the soda on Dave Roberts after Los Angeles wins its third straight World Series in the fall. (Let’s be real though — MLB is heading towards a lockout all because the Dodgers were the first team to figure out that you can sign star players for ridiculous amounts of money but just promise to pay them someday.) Let’s get a giant Baja Blast mascot that rivals the brilliant Pop-Tarts Edible Mascots.

Before you dive into this edition of Snack Chat, today also marks the return of Capri Sun’s lunar-themed juice pouches, with Capri Sun Blood Moon Punch going live. You can head over to moon-punch.com to try to win a carton of the juice before it hits shelves. Last year’s Capri Sun Moon Punch was a fun release, and our daughter still brings up the time we had “moon juice.”

You know what your house is missing? An Oreo Puffs Cereal-branded mini fridge that pours only milk. I’m a big fan of Oreo Puffs Cereal, and with only three of these fridges in existence, I definitely should try to win one.

And finally, pour (a frozen) one out for Minute Maid’s frozen juice concentrate.

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