Spooky? Scary? Spicy? Are you afraid of Cheetos Sweet Phantom Heat Puffs?

Cheetos and Blumhouse have partnered to deliver the Flavor of Fear this Halloween.

Cheetos Sweet Phantom Heat Puffs
Cheetos Sweet Phantom Heat Puffs. / Snackology

It’s been a spicy summer over here at Snackology. Thanks to Trolli Spicy Crawlers, the Blue Moon Spicy Orange Challenge and Mountain Dew Baja Leo Zero Sugar, I’ve tasted the full gamut of spiciness. The Spicy Orange made me sweat. The gummi worms were perfectly balanced. And I wasn’t sure where Baja Leo’s heat was supposed to be.

Pumpkin Spice Lattes might be back on the menu, but the minds behind Cheetos have something much more devious in store for us this spooky season: Cheetos Sweet Phantom Heat Puffs.

“Cheetos and Halloween have always shared a spirit of playful mischief, and every year we look for new ways to surprise fans with unexpected snacking experiences,” Jess Spaulding, senior vice president of marketing at PepsiCo, said in the company’s announcement. “With Cheetos Sweet Phantom Heat Puffs, we’ve created a first-of-its-kind flavor that’s layered with sweetness, heat and a unique tingling sensation. It’s an experience designed to keep fans guessing with every bite and delivers the irreverent twist they’ve come to expect from Cheetos.”

You ready to try a Cheetos experience that promises to “include sensations of heat, tingling, numbing and even a subtle fizz that builds with every bite”?

The cost

Cheetos Sweet Phantom Heat Puffs will be available in 8 oz. and 2.5 oz. sizes. The smaller size is $2.79. You’ll also be able to purchase a three-pack bundle on the TikTok Shop on Aug. 31.

The pics

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