It’s-a me, ‘Super Mario Galaxy Movie’-themed versions of Lucky Charms and Trix

The classic cereals get fruity power-ups to promote the upcoming animated sequel.

It’s-a me, ‘Super Mario Galaxy Movie’-themed versions of Lucky Charms and Trix

The Super Mario Galaxy Movie doesn’t hit theaters until April, but it’s never too early for the promotional machine to start revving up. While we wait for the inevitable Happy Meal toys or Chris Pratt hosting SNL, a couple of our most esteemed cereal mascots have already teamed up with Mario to promote the upcoming animated sequel.

General Mills is rolling out The Super Mario Galaxy Movie versions of Strawberry Lucky Charms and Blue Raspberry Trix. Both crossover cereals boast not only Mario on their boxes but also space-themed elements in honor of the “Galaxy” part of The Super Mario Galaxy Movie.

I guess when you’re the sequel to a movie that grossed $1.359 billion worldwide, Lucky Charms and Trix — two cereals that belong in the hall of fame of breakfast foods that you absolutely wanted as a kid — will update their classic formulas in order to promote The Super Mario Galaxy Movie. (Meanwhile, if you’re The Garfield Movie, Pratt’s other cartoon adaptation, you have to settle for some Tastykakes.)

Are Strawberry Lucky Charms and Blue Raspberry Trix worthy power-ups for your breakfast table? And will they convince you to buy tickets for The Super Mario Galaxy Movie?

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What they cost

Both a 18.6 oz. box of Strawberry Lucky Charms and a 16.6 oz. box of Blue Raspberry Trix were $4.97 on Walmart’s website.

My thoughts

Both boxes of Strawberry Lucky Charms and Blue Raspberry Trix feature spacey elements, including nebulous hues of blue, red and purple in addition to a space station of some sort. Each crossover cereal also prominently uses the same bit of Mario clipart, with the cartoon character soaring above a bowl of cereal. For Strawberry Lucky Charms, Mario is paired up with Lucky the Leprechaun while for Blue Raspberry Trix, he’s with the Trix Rabbit.

Strawberry Lucky Charms

Strawberry Lucky Charms are surprisingly the second strawberry-flavored cereal that I’ve reviewed over the past half a year. When I saw that the Mario-themed cereal had a strawberry twist, my mind immediately went to Franken Berry. How could it not? Both strawberry-flavored cereals, both produced by General Mills.

But when I opened my bag of Strawberry Lucky Charms, I realized that the cereal giant had used a different approach to this variety of Lucky Charms. Instead of having the strawberry flavor infused thoroughly through the cereal bits, Strawberry Luck Charm’s non-marshmallow bits are coated in strawberry powder.

Lucky Charms wouldn’t be Lucky Charms without a ton of fun marshmallows. In honor of The Super Mario Galaxy Movie, this cereal has “galactic marshmallows” in addition to what I’m pretty sure are the larger versions of the classic marshmallows (you know, hearts, stars, horseshoes, and so forth). The galactic marshmallows come in a variety of colors, with white swirls adding a cosmic vibe.

If you love Lucky Charms but have maybe gotten bored with them, Strawberry Lucky Charms might be exactly what you didn’t know you were looking for. There isn’t a better cereal marshmallow out there than what Lucky Charms has long delivered, and the burst of strawberry flavor across the frosted bits really adds a spark to the cereal.

Snack score

🍪🍪🍪🍪 (4 out of 5 cookies)

Blue Raspberry Trix

I’m old enough to remember when General Mills abandoned Trix’s fruit-shaped format, reverting back to the cereal’s original spherical shape. (Standard boxes of Trix are thankfully back to those six fruit shapes, which I have fond memories of eating in hotels while our family was traveling.) While fans rightfully pushed back against General Mills making Trix in a generic round format, I’ll allow it if it means I get a bowl full of tiny cereal planetoids to promote The Super Mario Galaxy Movie.

If you believe that each of the six Trix shapes are truly different fruit flavors — raspberry, lemon, orange, wildberry, grape and watermelon — then Blue Raspberry Trix are just an all-in space variation of the (red) raspberry flavor already represented with the cereal.

Which is actually a fantastic move. This is an incredibly snackable cereal. You can eat it with milk. You can shove handful after handful into your mouth. (If you’re Yoshi, you can even do that move where your tongue shoots out and snags a bowl.) I don’t often buy Trix, but I’m thrilled that the existence of The Super Mario Galaxy Movie led to me now having a box of Blue Raspberry Trix on our increasingly overwhelmed cereal shelf.

Snack score

🍪🍪🍪🍪 (4 out of 5 cookies)

Snackology is written and produced by Bill Kuchman.
Copyediting by Tim Kuchman.

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