Crunch White shines bright

While Snackology is all about new, fun and often gimmicky additions to the candy aisle, I often find myself called toward a Crunch bar while making a gas/bathroom/snack stop on a trip.

There’s something about that very specific chocolate taste and those tiny crispy bits. Growing up, a Crunch bar was a step above your traditional Hershey’s chocolate bar. (And the level right before you — gasp! — made the jump to a candy bar with nuts in it.)

At the same time, I won’t shy away from a white chocolate twist on a standard candy bar. (The Butterfinger Marshmallow bar that I recently tried was pretty good.) I remember tracking down white chocolate Reese’s Cups in the Wegmans bulk candy section with my uncle when I was a kid. There just wasn’t the wealth of options when it came to candy back in the day.

And now we have the Crunch White bar, a white chocolate twist on the classic Crunch bar.

“Crunch has been a fan favorite for over 85 years, and the love for the original bar is as strong as ever,” Sajani Manchanda, senior brand manager at Crunch said in a statement. “Our fans crave texture — especially one that’s satisfying. That’s why we’re excited to unveil Crunch White: the iconic crispy bite you know and crave, now coated in smooth, creamy white chocolate. It’s a lighter spin on a classic, and we’re pretty sure it's going to be love at first crunch — all over again.”

Will Crunch White trigger that nostalgia for me?

What it costs

I haven’t seen an official price for Crunch White, but a traditional Crunch bar is listed at $1.99 on Walgreen’s website.

My thoughts

When I first got my hands on a few Crunch White bars, I thought, Eh, what’s the big deal? It’s just a white chocolate version of the Crunch bar.

But then I took a bite.

Oh boy. The Crunch White is delicious.

The folks down at Crunch world headquarters boast that Crunch White is “a white chocolate version that delivers the same satisfying crunch chocolate fans won't be able to get enough of.” And they’re right.

Stopping only to share a few bites with my daughter, I housed an entire Crunch White bar in minutes. The pictures you see in this review document only the slimmest time that first bar was opened before it had disappeared off the face of the Earth.

There’s just something about white chocolate. I know that might be controversial. I know that it’s not actually chocolate or whatever. But if you’re a fan of white chocolate, you’re gonna love Crunch White.

Snack score

🍪🍪🍪🍪 (4 out of 5 cookies)

Crunch White is getting a big push as it rolls out this month, “available in convenient 1.55 oz individually wrapped bars and larger 2.7 oz share packs” just in time for Halloween. It should be easy to find as we get closer to the holiest of candy holidays, but it looks like Crunch White will only be on shelves through the end of the year. Stock up if you’re a fan.

Crunch White was provided to Snackology for this independent review.