I think the Mars candy company is trying to pull a fast one on us.
Hear me out. Back in 2023, they introduced M&Ms White Chocolate Marshmallow Crispy Treat flavor. And now in 2025, they’ve introduced M&Ms Marshmallow Crispy candies.
The White Chocolate Crispy Treat M&Ms were available everywhere and came in Easter-y colors, featuring the Green M&M as the flavor’s spokescandy. The Marshmallow Crispy M&Ms are a Target exclusive and come in blue, light blue and beige, featuring the Orange M&M as the flavor’s spokescandy.
With the exception of the branding, colors and mascot, White Chocolate Marshmallow Crispy Treat M&Ms and Marshmallow Crispy M&Ms seem to be the exact same version of the classic candy. The Mars candy company changed a few things, but at the end of the day, this is an M&M flavor that’s trying to evoke the taste of a Rice Krispie Treat.
So how did the latest M&M flavor to attempt this do?
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Where I found it
This time around, Marshmallow Crispy M&Ms is a Target exclusive. I purchased mine from their website.
What I paid
A 7.4 oz. bag of Marshmallow Crispy M&Ms was $4.99.
My thoughts
The year 2023 wasn’t all that long ago, and I do distinctly remember picking up the White Chocolate Marshmallow Crispy Treat M&Ms when I discovered them in the Easter seasonal aisle of Target. I enjoy Rice Krispie treats. I enjoy M&Ms. And I definitely wanted to see how the two flavors went together. (It’s been a big year for the Rice Krispie Treats flavor, with several new Easter candies offering that variety.)
Marshmallow Crispy M&Ms are not your standard variety of M&Ms, having a white chocolate core instead of the usual milk chocolate center. M&Ms flavors that attempt to mimic more sugary foods often go in the white chocolate direction in order to let those flavors — Rice Krispie Treats, Strawberries & Creme, candy corn — shine through.
The crispy M&M is a wildly underrated M&Ms option. Yes, the peanut M&M is a classic and is the candy’s go-to option when it comes to adding some crunch, but there’s something about a crispy M&M that just bites in a different way.
It’s the perfect choice for an M&M flavor that wants to remind you of Rice Krispie Treats — in the most legally friendly, generic way — when you bite into them.
The white chocolate in the Marshmallow Crispy M&Ms is probably a touch too sweet, but it expertly walks the line of forcing you to battle between is this too sweet? and should I keep eating these?
Final verdict: BUY?
While I’m not going to offer a rave review to Marshmallow Crispy M&Ms, I did enjoy them. I think I’m weirdly a sucker for the white chocolate varieties of the candy. (I might be the only person who enjoyed the white chocolate candy corn flavor that was around a few years back.) I’ve also been a fan of the original (non pretzel) version of the crispy M&M since I first found a bag in the fairly new Target in my hometown a good quarter century ago.
Sorry, this got way too deep. If you see Marshmallow Crispy M&Ms at Target and you like a white chocolate M&M, toss them into your cart.
Snackology is written and produced by Bill Kuchman. Copyediting by Tim Kuchman.
The Omnicosm founder. Popculturology, Deep SNL Thoughts and Snackology writer. A Rochester, N.Y., native now living in the Washington, D.C., area. Won’t pass up a Genny Cream Ale.
