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# Reese’s PB&J Filled Pretzels might be my new favorite snack
- URL: https://www.theomnicosm.com/reeses-pb-j-filled-pretzels-might-be-my-new-favorite-snack/
- Published: 2026-01-06T14:00:19.000Z
- Updated: 2026-01-24T20:55:29.000Z
- Description: Adding the taste of strawberry jelly to the classic peanut butter-filled pretzel is a brilliant move.
- Author: Bill Kuchman
- Tags: Snackology • Quick Bites, Snackology • Reviews, Snackology, Reese's, Pretzels

Who doesn’t love a peanut butter-filled pretzel? I don’t quite remember the first time I encountered this lethal combo, but I do remember buying bags of them at Wegmans when my college buddies and I would find someone with a car to drive us to the grocery store. 

Those bags of peanut butter-filled pretzels didn’t last long when paired with ... um ... Mountain Dew. Definitely Mountain Dew and absolutely not Miller High Life.

The peanut butter-filled pretzel is such a perfect combo, I really never expected there to be any new innovation in 2026\. Reese’s, though, decided to dream bigger dreams and for a limited time is releasing **Reese’s PB&J Filled Pretzels**.

[![CTA Image](https://storage.ghost.io/c/f4/8b/f48be8ca-23c6-4d81-b0cf-da2fb0785911/content/images/2025/11/snackology-square-new-reverse.png)](#/portal/signup) 

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### The cost

I paid **$7.49** for the 18 oz. canister of Reese’s PB&J Filled Pretzels [at Target](https://www.target.com/p/reese-39-s-peanut-butter-and-jelly-filled-pretzels-18oz/-/A-94922073?sid=1416S&afid=google&TCID=OGS&CPNG=Snacks+Candy&adgroup=71-8&ref=theomnicosm.com).

### The pics

![](https://storage.ghost.io/c/f4/8b/f48be8ca-23c6-4d81-b0cf-da2fb0785911/content/images/2026/01/IMG_6135.jpg)

![](https://storage.ghost.io/c/f4/8b/f48be8ca-23c6-4d81-b0cf-da2fb0785911/content/images/2026/01/IMG_6136.jpg)

![](https://storage.ghost.io/c/f4/8b/f48be8ca-23c6-4d81-b0cf-da2fb0785911/content/images/2026/01/IMG_6137.jpg)

![](https://storage.ghost.io/c/f4/8b/f48be8ca-23c6-4d81-b0cf-da2fb0785911/content/images/2026/01/IMG_6138.jpg)

### The thoughts

This isn’t the first time that Reese’s has turned to the classic combo of peanut butter and jelly, with these pretzels following in the footsteps of [the Reese’s PB&J Big Cups that were released earlier in 2025](https://www.theomnicosm.com/will-reeses-pb-j-big-cups-make-its-other-flavors-jelly/).

While those peanut butter cups came in both strawberry and grape, Reese’s PB&J Filled Pretzels are available only in strawberry. (I’ve also seen that the Reese’s Cups will soon be returning to stores, also just in the strawberry variety.)

These are wildly tasty. They offer everything you (hopefully) love from a peanut butter-filled pretzel — the salty exterior, the crunchy shell, the creamy center — while also adding a spark of strawberry. Unlike with the Reese’s PB&J Big Cups, there isn’t a physical trace of strawberry jelly inside each pretzel. The fruit flavor has been added to the peanut butter filling.

Reese’s PB&J Filled Pretzels are a fantastic update to the classic snack. They’re so good, I’ve told myself that I have to take a handful from the canister instead of just plopping down on the couch with it in order to not eat the entire thing in one sitting.

### The snack score

**🍪🍪🍪🍪🍪 (5 out of 5 cookies)**

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****Snackology** is written and produced by ****Bill Kuchman**.   
Copyediting by ****Tim Kuchman**.  
  
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***Issue No. 131***